AGP Executive Report
Last update: 9 hours agoAI Marketing: AI platform Profound is opening its Asia-Pacific headquarters in Singapore, targeting brands across Southeast Asia, Japan, Australia and New Zealand, and plans to hire more than 15 people. Ad Market: U.S. spending rose 1.3% year over year in September, extending the market’s growth streak to nine months. Traditional media won back share, reaching 26% of spending, though digital still accounts for about three-quarters. Audience Strategy: Hispanic consumers represent 78% of U.S. population growth since 2020, and are projected to top 71 million in 2027. New research urges advertisers to account for differences in language preference and consumer behavior. Brand Campaigns: e.l.f. Beauty is leaning into individuality with a handcrafted holiday campaign, while JCPenney is addressing deal fatigue in its seasonal marketing.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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