AGP Executive Report
Last update: 11 hours agoMarketing Measurement: A survey of wealth managers found 64% increased marketing spend, but just 23% say they can reliably identify where new business comes from. The IAB also flagged a persistent audio measurement gap. AI & Brand Discovery: New marketing agents promise to automate reporting and competitor tracking, while marketers are warned that vague brand positioning can hurt visibility in ChatGPT. Consumer skepticism is also rising around products marketed with AI. Industry Moves: The ANA added four senior brand marketers to its board. Skydance unveiled its communications and publicity leadership team amid executive departures, while People Inc. is cutting 195 jobs, mainly in print and legacy web. Campaigns & Growth: Wingstop is leaning on marketing and AI to reverse a sales slide. Starbucks plans AI-assisted drive-through personalization, building on a loyalty program with 36 million active members.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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