AGP Executive Report
Last update: 5 hours agoMarketing Performance: Safe Software CMO Suzanne Serwatuk cut low-return programs and refreshed the brand; trade-show leads rose 249% after the rebrand, while the company’s free-trial conversion rate had been below 2%. Media Shake-Up: Skydance TV’s new leadership structure includes executive departures and a search for a Pluto TV chief, as the newly merged company reshapes its streaming and media operations. Tourism Advertising: Michigan tourism groups have paused Canadian campaigns amid strained cross-border sentiment, shifting ad dollars to domestic and European markets. Agency Growth: New Zealand creative agency Special has landed private-equity backing from Waterman Capital to support international expansion and investment in design, PR, strategy and technology. AI Discovery: A new 2027 marketing playbook for Long Island businesses urges sharper positioning and clear website answers to improve visibility in AI search, alongside stronger PR and customer reviews.
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