AGP Executive Report
Last update: 2 hours agoMarketing Tech: Adobe launched AI agents to clean data in Marketo Engage and upgraded Audience Builder, aiming to speed audience creation and improve campaign workflows. Ad Trust: A new survey finds more than 40% of Americans have felt duped by AI ads, raising the stakes for brands using generated creative. CTV Measurement: A fresh analysis argues that CTV attribution problems start with how audiences are defined. Holiday Campaigns: Marketers face an ROI test this festive season as brands shift toward creators and targeted digital advertising. Media & AI: Meta’s updated terms could allow it to scrape news sites for AI training, renewing concerns for publishers. Marketing Strategy: UK marketing budgets have climbed to a two-year high, while industry voices warn that generic AI content and sameness could weaken brand distinction.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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