AGP Executive Report
Last update: 7 hours agoCorporate Affairs: Uber President Jill Hazelbaker is leaving for OpenAI, where she’ll become chief corporate affairs officer — a notable move as AI companies invest in public trust and reputation. AI in Marketing: A WFA study says 96% of major brands now use AI in marketing, while businesses are exploring generative AI to produce content at scale. Creator Economy: Broadcasters are being warned they need creators as much as creators need them, sharpening the push to build partnerships and rethink content rights. Event Marketing: AV Connect Events and Ilex Content Strategies are teaming up to turn event interviews into video for clients’ wider sales and marketing efforts. Marketing Performance: Travel Manitoba says its campaigns generated $23 in visitor spending for every dollar invested in 2025, putting the focus on measurable returns.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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