AGP Executive Report
Last update: 6 hours agoAI & Marketing: The World Marketing Summit in Malaysia put AI, technology and branding at the center of its agenda. Forrester expects AI to shape 75% of B2B purchases by 2027, while AI-generated answers are now the top product-research starting point for AI-active shoppers. Brand Activation: Fastrack brought its “Never Same. Never Sane.” platform to life with AFTERHOURS in Bengaluru, pairing music and fashion experiences with a new watch collection. Media & Measurement: South Africa’s IAB published a retail media playbook as Jacaranda FM refreshed its brand identity and KFC and Ogilvy launched a family-focused campaign. Telum and Truescope also linked their media intelligence tools. Industry Signals: WFA research found 96% of major brands now use AI in marketing, sharpening questions around trust and creator-content rights. In politics, BJP’s mix of social campaigns and ground mobilisation shows how digital messaging is being paired with in-person outreach.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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