Roof top tent rentals market seen reaching $1.96B by 2030

By AI, Created 2:02 PM UTC, June 01, 2026, /AGP/ – The Business Research Company says the global roof top tent rentals market will grow from $1.13 billion in 2025 to $1.96 billion by 2030, driven by outdoor recreation, higher disposable income and more online rental options. North America led the market in 2025, while Asia-Pacific is expected to grow fastest through the forecast period.

Why it matters: - Roof top tent rentals are moving from a niche camping option to a mainstream outdoor travel product. - The market’s projected growth points to rising demand for flexible, vehicle-based lodging tied to adventure tourism and overlanding. - The forecast also signals more room for rental platforms, retailers and tent makers focused on quick-setup, lightweight and weather-resistant gear.

What happened: - The Business Research Company projected the global roof top tent rentals market will rise from $1.13 billion in 2025 to $1.26 billion in 2026. - The market is forecast to reach $1.96 billion by 2030. - The report puts the market’s CAGR at 11.4% from 2025 to 2026 and 11.7% through 2030. - The company published the forecast in its “Roof Top Tent Rentals Market Report 2026 – Market Size, Trends, And Global Forecast 2026-2035.” - A free sample of the report is available online. - The full report is also available.

The details: - Roof top tent rentals mount directly onto vehicle roofs and provide elevated sleeping spaces. - The tents are designed for quick assembly and portability. - Many rental units include built-in mattresses and weather-resistant materials. - Historical growth has been driven by outdoor recreation, wider use of sport utility vehicles and trucks, adventure tourism, portable sleeping demand, and growth in rental agencies and physical retail outlets. - Future demand is expected to come from hybrid and hard shell tents, eco-friendly materials, more online rental platforms, overlanding and adventure travel, and lightweight aerodynamic designs. - The report highlights growing demand for hard shell and hybrid tents, wider use of weather-resistant all-season materials, more app-based and online rental services, and portable quick-setup camping gear. - North America held the largest market share in 2025. - Asia-Pacific is expected to be the fastest-growing region during the forecast period. - The report also covers South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The 2026 report package includes market attractiveness scoring, total addressable market analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technology analysis, future trend analysis, and updated graphics and tables.

Between the lines: - Outdoor recreation participation is helping push the market higher as consumers look for convenient lodging that fits remote and scenic travel. - The report cites the Outdoor Industry Association as saying U.S. women’s outdoor participation rose from 50% in 2022 to 51.9% in 2023. - Rising disposable income is making premium camping options more accessible. - Statistics Iceland reported a 6.6% increase in household disposable income in the second quarter of 2024 compared with a year earlier. - Social media is also amplifying interest in roof top tents by turning camping setups into aspirational travel content. - TravelAge West reported that 61% of travelers discovered travel ideas through social media by May 2025, up from 35% in 2022.

What’s next: - The market is expected to keep expanding as online rental channels gain penetration and consumers favor portable, easy-to-use camping products. - Asia-Pacific’s growth may narrow the gap with North America if adventure travel and overlanding continue to scale in the region. - The report suggests product and service innovation will stay centered on durability, speed of setup and convenience.

The bottom line: - Roof top tent rentals are on pace for steady double-digit growth through 2030 as outdoor recreation, digital discovery and premium travel preferences keep expanding demand.