GoHighLevel brings back 50% summer promo with free AI tools

GHL Central says GoHighLevel’s Summer Promo 2026 runs July 13-19, giving new users 50% off their first three months and existing users upgrade discounts. The offer also bundles free AI tools through August 31, giving agencies a short window to cut software costs and test newer automation features.

Why it matters: - Agencies and marketers can lower upfront subscription costs by half for three months. - The promo also adds a chance to test HighLevel’s AI tools before paying full price. - The Agency Pro upgrade can turn platform and AI usage into a client-billed revenue line.

What happened: - GHL Central announced GoHighLevel’s Summer Promo 2026 is live July 13-19, 2026, through 11:59 p.m. PDT. - New users get 50% off their first three months on all HighLevel subscription plans. - Existing users can access upgrade pricing during the same promo window. - The offer also includes HighLevel’s Summer of AI campaign through August 31.

The details: - Starter plan pricing drops to $48.50 per month from $97 for the first three months. - Unlimited plan pricing drops to $148.50 per month from $297 for the first three months. - Agency Pro pricing drops to $248.50 per month from $497 for the first three months. - Existing Unlimited users can upgrade to Agency Pro at their current $297 monthly rate for the first three months. - Starter users can upgrade to Unlimited or Agency Pro at discounted rates. - Full upgrade details and eligibility are available on the GoHighLevel Summer Promo 2026 page on GHL Central. - Agency Pro adds automated client account creation, automated billing and rebilling controls. - Rebilling lets agencies charge clients for AI usage and communications, including SMS, calls and email, with markup applied on top. - All users who enroll during the Summer Promo get five free AI Copilot tools: Ask AI, AI Studio, Workflow AI, Funnel AI and Email AI. - The AI Copilot tools are free through August 31. - Eligible sub-accounts also get a 30-day free trial of Specialized Agents, including Voice AI, Conversation AI, Reviews AI and Content AI. - Accounts that choose the AI Employee Growth Plan at $50 per month receive an additional 30 days free, for up to 60 days before billing starts. - Sub-accounts must not have used Specialized Agents in the past 90 days to qualify for the free trial. - New accounts are automatically eligible. - Full details on the Summer of AI campaign and activation steps are available at the Summer of AI campaign page. - GHL Central also posted full promo details and updates at the summer promo page. - Nicholas Papp, founder of GHL Central, said the promo is a window for users considering HighLevel or an upgrade.

Between the lines: - The promo appears designed to accelerate signups and upgrades while agencies are evaluating whether AI tools justify higher-tier plans. - Agency Pro’s rebilling feature may matter most for firms that want to pass usage costs through to clients instead of absorbing them. - The limited dates create urgency, especially for agencies comparing plan economics before the first billing cycle resets.

What's next: - New pricing lasts only through the first three months, after which plans renew at standard rates of $97, $297 or $497 per month. - Specialized Agent trials convert to the AI Employee Growth Plan at $50 per month or pay-as-you-go pricing unless cancelled. - AI Copilot tools remain free through August 31 regardless of enrollment date. - Agencies considering the upgrade window will need to act before the July 19 deadline.