(W)right On Communications lands PRNEWS Agency Elite Top 120 again

(W)right On Communications has been named to the PRNEWS 2027 Agency Elite Top 120 for a second straight year after expanding its AI visibility PR work and launching two specialty agencies. The recognition highlights the San Diego firm’s client results, new capabilities and focus on evolving for the AI era.

Why it matters: - The PRNEWS Agency Elite Top 120 spot signals continued market recognition for (W)right On Communications as it competes for clients in fast-changing communications categories. - The honor also reflects growing demand for agencies that can combine traditional PR with AI visibility, sector specialization and measurable client results.

What happened: - (W)right On Communications was named to the PRNEWS 2027 Agency Elite Top 120. - The San Diego-based agency is on the list for the second consecutive year. - PRNEWS said the honorees are agencies that are evolving, adding capabilities, investing in people and delivering measurable client impact. - Julie Wright, president and founder of (W)right On Communications, said the firm made bold moves over the past year to better serve clients in the AI era.

The details: - (W)right On Communications first appeared on the PRNEWS Agency Elite Top 120 in 2026. - Since then, the firm launched WOC | Resonance for senior living, travel and tourism, education and nonprofits. - The firm also launched WOC | Signal for clean energy, advanced manufacturing, cybersecurity and complex B2B industries. - The agency expanded its AI visibility PR offerings with presentations and workshops. - When WOC | Resonance and WOC | Signal launched on March 30, 2026, Google, ChatGPT and Gemini recognized and understood both brands from day one, according to the company. - WOC | Signal delivered a 420% increase in media reach year to date for cybersecurity client ID Dataweb. - WOC | Signal also helped ID Dataweb win the inaugural Cybersecurity Excellence Community Choice Award and reach finalist status for the 2026 SC Media Trust Awards. - WOC | Resonance generated 22 media mentions for Oakmont Senior Living from a memory care story. - That coverage produced 1.8 million estimated online views from a potential audience of 1.3 billion across media outlets with an average Domain Authority of 90. - The Oakmont coverage ranked in the top 15% of industry benchmarks.

Between the lines: - The firm is using the award to reinforce a broader repositioning around AI-era visibility and niche expertise. - The split into two specialty agencies suggests (W)right On Communications is targeting more specific client segments instead of relying only on a generalist model. - Client case studies in cybersecurity and senior living indicate the agency is trying to prove both technical and consumer-facing communications performance.

What's next: - (W)right On Communications is likely to keep building its AI visibility PR practice and specialty agency model as more brands look for guidance on discovery in AI-powered search and platforms. - The company will also use client results and awards to support future growth and new business efforts.

The bottom line: - PRNEWS' repeat recognition gives (W)right On Communications another signal that its AI-focused and sector-specific strategy is gaining traction.