Iterable Named a 2025 Top-Rated Marketing Automation Platform by TrustRadius for the Third Consecutive Year

Iterable, the AI-powered customer communication platform, today announced it has been recognized as a 2025 Top Rated Marketing Automation platform by TrustRadius for the third year in a row. This award is based entirely on customer feedback, underscoring Iterable’s ongoing commitment to delivering exceptional value, innovation, and support to enterprise marketers.

“Iterable earning a TrustRadius Top Rated award showcases their ability to help brands deliver truly personalized, cross-channel experiences at scale,” said Allyson Havener, Chief Marketing Officer at TrustRadius. “According to vetted customer reviews, Iterable stands out for its flexibility, ease of use, and ability to turn data into meaningful engagement—making it a go-to platform for growth-minded marketers.”

With an outstanding 8.8/10 rating from verified customer reviews, Iterable stands out as a top-rated platform in the Marketing Automation software category. Since 2016, the TrustRadius Top Rated Awards have set the standard for unbiased recognition in B2B tech, celebrating products that deliver real value, according to the people who use them most. Learn more about the TrustRadius scoring methodology and award criteria here.

“When marketers succeed, they speak up, and our customers have made it clear that Iterable is the platform and partner they trust to deliver real results for their businesses,” said Andrew Boni, CEO and co-founder of Iterable. “Marketers at over 1,200 leading brands around the world rely on Iterable to bring their vision for personalized customer engagement to life. We deliver the AI-powered platform they need to make every customer feel like the only customer. There’s no greater honor than being recognized by the people we’re here to empower.”

Why Leading Brands Choose Iterable

Iterable’s recognition as a 2025 Top Rated Marketing Automation platform reflects what today’s marketing leaders from incredible customer brands value most: performance, partnership, and impact. On TrustRadius, customers consistently highlight Iterable’s ease of use, exceptional support, and powerful analytics as key drivers of their success.

“Iterable has made it so much easier to reach users at every stage of the marketing funnel. With real-time, cross-channel personalization, we can deliver super relevant messages that actually resonate, improving the customer experience and helping us build lasting relationships. It's been a game-changer for engagement and loyalty.”
— TrustRadius Review, Music Industry

Marketers rely on Iterable to unlock deep insights into customer behavior and campaign performance, allowing them to fine-tune strategies, increase conversions, and boost engagement across every channel.

“Iterable is hugely important for our revenue growth - we track the success of campaigns, use audience segmentations, dynamic content to better target our audiences, etc.”
— TrustRadius Review, Hospital & Health Care Industry

Beyond the product itself, customers regularly cite the dedicated team behind Iterable as a defining strength. From strategic guidance to day-to-day support, Iterable delivers with the same energy, expertise, and accountability marketers bring to their work. It’s this combination of platform and partnership that drives long-term value, and keeps brands coming back.

“We’ve been a very happy customer of Iterable for the last couple of years… The support we’ve received over the last two years has also been top notch, and they have been rapidly adding new capabilities—including AI. We have seen some great commercial results. Great product—would recommend.”
— TrustRadius Review, Tourism Industry

Recognition That Reflects Real-World Impact

Iterable was also recently named one of Snowflake’s 50 Essential Apps, AI & Data Products—a testament to the value marketers unlock when they bring Iterable’s customer data into the AI Data Cloud. By combining Iterable’s rich behavioral and cross-channel data with Snowflake’s scale, marketers gain smarter insights, faster.

It’s one more way Iterable is helping brands move from guesswork to precision—and with Iterable Nova, Iterable’s new AI agent built to power moments-based marketing, that precision becomes real-time, AI-powered action.

To learn more about Iterable Nova and request a demo of this award-winning platform, visit: https://iterable.com/product/nova/.

About Iterable

Iterable is the AI-powered communication platform that organizations trust to build deeper customer relationships through personalized, real-time engagement. With Iterable, leading brands like Priceline, Penguin Random House, and Blockchain deliver seamless cross-channel experiences by turning data into action and continuously optimizing for maximum impact. Because the future of marketing isn’t about sending more campaigns—it’s about creating moments that matter. Learn more at www.iterable.com.

About TrustRadius

TrustRadius is a buyer intelligence platform for business technology. We enable buyers to make confident decisions through comprehensive product information, in-depth customer insights, and peer conversations. We help technology brands capture and activate the authentic voice of customers to improve their products, build confidence with prospects, and engage in-market buyers to improve ROI. Headquartered in Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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