Northwest Financial Advisors Welcomes Kelly Demers as President & CEO
Following a nationwide search for a highly qualified candidate, Demers was selected to lead Northwest Financial Advisors and its sister companies, NW Insurance Agency and Northwest Title & Escrow, which collectively form NW Capital Management, a wholly owned subsidiary of Northwest Federal Credit Union.
Demers is a seasoned wealth management leader and respected industry executive with nearly two decades of experience in financial services. Most recently, she served as Market Executive for the state of Alabama at Merrill Lynch Wealth Management (MLWM) where she led advisors, developed talent, and drove growth across the market. She has been highly successful in increasing AUM and in recruiting and retaining a strong team of financial advisors. Earlier in her career, she served as a private client advisor within Bank of America Private Bank, advising affluent clients on complex wealth planning needs.
“Kelly brings extensive experience as a senior executive in the wealth management business, and we are privileged to have her join the team,” said Jeff Bentley, President & CEO of Northwest. “Her deep understanding of the industry, passion for the business, and commitment to helping members pursue their financial goals will ensure the continued success of NWCM and its subsidiaries going forward.”
Demers is a graduate of the United States Military Academy at West Point and a former Army officer with Airborne qualifications. A committed community leader, she served on the Board of the Alabama Ballet and the Joffrey Ballet Women’s Board. She is also past chair of the Louisiana Women’s Exchange, has served as a board member of the West Point Society of Chicago, and has supported literacy initiatives through Dolly Parton’s Imagination Library. Visit her LinkedIn profile for more information. To learn more about Northwest Financial Advisors, visit nwfllc.com.
About Northwest Federal Credit Union
Northwest Federal Credit Union (Northwest) is a leading financial institution dedicated to providing a comprehensive range of banking and financial services to its more than 280,000 members in Virginia, Maryland, and D.C. and beyond. Established in 1947 with a focus on personalized customer service and trust, Northwest offers a variety of products, including savings and checking accounts, loans, mortgages, and investment options. As a member-owned, non-profit organization, Northwest not only strives to enhance the financial well-being of its members nationwide, but is also integrally involved with supporting the local community through various outreach initiatives and strategic partnerships. Northwest is the Official Credit Union of the Washington Commanders and naming rights sponsor for the team’s Northwest Stadium. For more information about Northwest Federal Credit Union, visit nwfcu.org. Federally insured by NCUA. Equal Housing Lender.
About Northwest Financial Advisors
Serving individuals and businesses across the nation for more than a quarter century, Northwest Financial Advisors (NWFA) is owned by NW Capital Management, a wholly owned subsidiary of Northwest Federal Credit Union. The firm offers a comprehensive range of personalized wealth management advice and solutions to help individuals and business owners work toward creating, managing and preserving their assets. LPL Financial, the nation's leading independent broker-dealer1 and NWFA's securities custodian, ranked NWFA the No. 5 investment program among its credit union programs and the No. 18 investment program among its bank and credit union programs combined in 2026.2 Visit nwfllc.com for more information.
Northwest Federal Credit Union, NW Capital Management, NW Insurance Agency and Northwest Title & Escrow are not affiliated with LPL Financial.
Securities are offered through LPL Financial (LPL), a registered broker-dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. Investment advice offered through Northwest Financial Advisors, a registered investment advisor and separate entity from LPL Financial. Northwest Federal Credit Union (NWFCU) is not registered as a broker-dealer or investment advisor. Registered representatives of LPL offer products and services using Northwest Financial Advisors and may also be employees of NWFCU. These products and services are being offered through LPL or its affiliates, which are separate entities from, and not affiliates of, NWFCU or Northwest Financial Advisors. Securities and insurance offered through LPL or its affiliates are:
Not Insured by NCUA or Any Other Government Agency
Not Credit Union Guaranteed
Not Credit Union Deposits or Obligations
May Lose Value
1Based on total revenues, as reported by Financial Planning magazine, 1996-2025.
2Rankings based on overall production among all of LPL Financial’s Financial Institution Services (FIS) advisors as of June 30, 2026.
Benjamin Zuckerman
Northwest Federal Credit Union
+1 703-251-2184
CorporateCommunications@nwfcu.org
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